Celuform Company Blog

Celuform Moves Onwards and Upwards

Celuform Moves Onwards and Upwards

Celuform - 21st September 2009

The decline of the new build sector was given a lot of publicity, so as Celuform, the specifier’s choice of PVC-UE roofline, cladding and window finishing products is seeing sales from new build as well as housing associations increase, it suggests the market is getting back on its feet.

Tony Crutcher, Sales and Marketing Director of the Celuform brand explains: “Celuform is the sole supplier to both Redrow and Lovells house builders and it has achieved such partnerships by investing continuously in its operations and products. We have a 9 strong sales force for example – all of which have completed a technical training course on the entire product range and its green credentials. We’ve been working hard behind the scenes to ensure the majority of our product range is calcium organic in the skin and core, and are working on the remaining products to continue this commitment to be Vinyl 2010 compliant.

“We’ve backed this product development up with new literature, a new customer service team and a new estimating team to ensure our customers get the entire package. While improving our offering to customers we have also continued to improve our environmental credentials. Celuform has benefitted from economies of scale and reduced its carbon emissions significantly.”

Tony concludes: “It’s not enough to supply a good product at the right price in today’s market. House builders, specifiers and installers alike need a high performing product with the company and product green credentials to match. It’s because Celuform can offer the complete package that it is seeing such success in the new build market.”

For more information on Celuform please call 01724 400440 or visit www.celuform.co.uk