Celuform Company Blog

Celuform Invests in Strategic Business Unit

Celuform Invests in Strategic Business Unit

Celuform - 24th November 2008

As much of the market reigns back on their investment, Celuform, the Specifier’s choice of PVC-UE roofline, cladding and window finishing products, announces the opening of its new Strategic Business Unit. “Based in Kent, the new office will house our skilled estimating team,” explains Tony Crutcher, Sales and Marketing Director of the Celuform brand.

“Specifiers and housebuilders depend on our experienced team to support them on projects valuing millions of pounds per annum because unlike other PVC-U and PVC-UE building products suppliers, we had already invested in our own in-house function. This means we’re not simply relying on our distributors to do schedules of works and take offs on our behalf. The Board of Directors of Celuform recognised that one of Celuform’s great strengths was its first class estimating and scheduling team lead by Manager Mark Meheux. Now this support is in one dedicated office for the ease of our customers.

“When Celuform was brought in under the Latium Building Products umbrella, we promised there would be big investment in the Celuform brand and this is just one example of this investment. Over a year has passed and a lot has happened to make our customers’ lives easier; The Customer Services function has been centralised at our Trentham site and as a result has been radically improved; we now have one of the largest dedicated specification, new build and trade sales team in the industry; the new Celuform website has been launched and well publicised to raise awareness of the Celuform brand, to make it easier for you when talking to potential customers; and all products are now stored inside to ensure the product quality is at its optimum when it leaves our manufacturing facility, as it should be. All demonstrating our commitment to the Celuform brand.”

With effect from 1st December 2008, the Celuform Strategic Business Unit will be based at the following address:

Suite11
70 Churchill Square
Kings Hill
West Malling
Kent
ME19 4YU