Celuform Company Blog

Celuform continues solus supply deal with Redrow

Celuform continues solus supply deal with Redrow

Celuform - 20th May 2008

Celuform, the PVC-U and PVC-UE building product specifier brand, moves into the fifth year in partnership with one of the UK’s leading residential and commercial property developers Redrow.

Redrow trades from 10 regional companies across the UK and manages in excess of 100 new homes developments, building around 5,000 new homes annually.

Clive Parry, Redrow’s Commercial Director comments: “Most of our houses and flats are built with Celuform PVC-UE now because homeowners just expect it as standard. Consumers are generally now well accustomed to the long life and low maintenance properties of PVC-UE over timber. Redrow tries to use brand leaders in all our suppliers and Celuform fits the bill providing excellent service at all levels.” But supplying PVC-UE products to new build involves the entire supply chain and Clive explains why their Celuform distributors SIG Roofline and Highline Building Plastics are critical. “A good distributor enhances a deal while a poor distributor can ruin a deal. We have always chosen the product first and then agreed the distribution - we could get Celuform elsewhere but both SIG and Highline have given us very good service since inception of the deal.

Gavin Forsyth, National Contracts Manager adds: “We’re delighted to hit this milestone with Redrow having worked in partnership with them since 2003 as their sole supplier. Five years in and this is proof of partnering between manufacturer, distributor and end user customer working to greatest effect.”